Venturi's Style

          There is a very big differences between Modernism and what Venturi is trying ti do. Venturi's idea is focused on designs off building that not just only creates identity to it but also express the real function of it as well. His style approached the shape of the building and trying to connects it with its function in order for people to understand what it really made for.

          I am really appreciate the way he designs one of his building to have literally the shape of a duck, the reason behind this design is that the building was meant to be a shop, so he use the shape to represent the products, which is duck eggs. By doing this, the building can communicate its function to every person walking through or seen it in a distance without using any help from signs or advertisements. People will be able to relate to the function of that building because of the appearance of it. Unlike Modernism where everything was mass-produced structures which are also impossible to tell the difference between each other unless there is a clue about its functions. 

          In the past, building were built in different shapes depends on the functions of it, which can be related to Venturi's style. Some was built in order for safety purposes, some was built to be noticed and some was built for decorations. Most building have its own identity that we can tell what there are right at the time we see it for example churches with a symbol of a cross, there is no need for more signs people can relate to it immediately.

          For Modernism, Things are different from the past, they are focusing more on the function, those mass-produced structure were built while concerned about time and materials. It must be done in a fastest and simplest way, every elements must served its functions and there will be less decoration as possible. By following the concept of Modernism the building need addition help in order to communicate with people about it functions, The best example is a showroom, even we can see that there are selling motorcycles and cars but it is actually the products that are telling us not the building. If we simply hide the products, the identity of the showroom will be changed into unlimited possibilities, it can be almost anything from a simple shop to a restaurant, because there is no way we can tell the different without any clue.

          However, in my opinion, the venturi's style is consist as a good erotic architecture. I like the way that these buildings provides some clues for the people while there are still a little mysterious, it is a very interesting for people to be able to explore what they see. It attracts people by its form and make people want to find out more about it. People will read its functions not from a text but from the structure itself